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Tag: Digital Marketing

7th October 20171st May 2025Marketing & Branding

PPC/AdWords vs SEO

In the vast expanse of online marketing, there are various approaches you can take. Some focus on a fixed period of time […]

10th September 201721st March 2025Marketing & Branding

Link Baiting in SEO

Link baiting is perhaps one of the most common white hat techniques around (for more on ‘search engine optimisation’ click here for […]

1st September 201726th August 2023Marketing & Branding

SEO — Black Hat vs White Hat?

For those of us who are not up to date with all of the ‘Search Engine Optimisation’ (SEO) jargon, here is a […]

LightSea is a solutions agency that helps clients in various verticals. We work with the latest tech and methodologies and develop solutions based on solid market evidence and data. We also like exploring new and out-of-the-box ideas with clients!

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